We're a diverse team of strategists, engineers, creatives, storytellers, and digital experts, dedicated to amplifying your brand’s visibility and driving business growth. By combining analytical precision with creative expertise—and drawing on our diverse experiences across industries, cultures, and continents—we deliver standout marketing solutions that unlock rapid growth for our clients.
At Metrix Marketing, we believe true impact happens where data meets creativity. Our name reflects this: Metrics for our analytical precision, and X for the creative spark that ignites meaningful change.
Our mission is to impact the industry for the B2B, and technical brands that Impact the world.

Unique Approach
Our analytical engineering skills uniquely position us to understand and speak your audience’s language, while our creative expertise helps us craft unique solutions that set you apart from your competition.

Strategic Thinking & Tactical Execution
We offer the perfect blend of strategic insights and tactical execution, from branding to consulting. Our approach balances long-term growth with immediate wins, ensuring your goals are achieved efficiently and driving measurable success.

Committed to Your Success
We’re your key ally—fully attuned to your ambitions and challenges, committed to your success as if it were our own, and equipping your teams with the tools to drive continued growth.
Why You’ll Love us

With over 15 years of experience working with global B2B, engineering, and technical firms, I believe in the magic of blending creativity with data to drive impactful marketing strategies that deliver measurable results. The name Metrix reflects both our analytical foundation and creative edge, highlighting how we deliver our services.
My background in engineering gives me a unique ability to translate complex technical concepts into compelling content that resonates with analytical audiences. After over a decade in corporate marketing across three continents, I founded Metrix Marketing to bring my expertise in marketing strategy, brand positioning, and brand development to industries like engineering, construction, technology, utilities, and mining.
At Metrix Marketing, I create tailored strategies that turn brands into dynamic experiences. Whether I’m developing brand stories or leading strategic workshops, every solution is designed to unlock growth and empower your business to thrive in competitive markets.

Creativity with Purpose
We believe in bold, imaginative ideas that deliver measurable results & lasting impact.
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Diversity Excellence
We celebrate diversity in our work, clients & perspectives, ensuring every voice contributes to excellence.

Lead with Compassion
Our storytelling is rooted in empathy, fostering meaningful relationships through genuine care.

Authentic Growth
We partner with ambitious brands, driven by a shared commitment to success.

Integrity in Action
With decades of experience, we offer honest insights, empowering you to make informed decisions.

Legacy of Impact
We create experiences that leave a lasting legacy, and drive long-term positive impact.
Our Clients
We’ve been working with amazing clients to create meaningful impacts and compelling experiences.

Emma has true talent! She took our company vision and elevated it beyond what we could have imagined. She applied specific marketing and branding models and carefully designed our campaigns to meet the needs of both our company and our clients. Emma is professional and patient, handling last-minute changes seamlessly. I highly recommend working with Emma and Metrix Marketing!
Angel
Owner, Mainstream Therapy

Emma is an exceptionally seasoned and skilled marketing strategist. She played a pivotal role in crafting the marketing strategy, brand, and voice for The IPPC's launch. Her innovative marketing ideas, combined with her dedication and hard work, were instrumental in our business's success. Thank you, Emma!
Meriflor
Founder & CEO, The IPPC

We were impressed by Metrix Marketing’s deep understanding of engineering industry and the specific challenges faced by our industry. Their expertise was invaluable during the content development process, as they were able to translate technical concepts into clear, engaging content that’s on brand and resonates with our target audience.
Allison
VP Marketing, Milano Design Studio

Metrix Marketing developed an outstanding brand strategy for our business, and within three months, we saw a complete turnaround in our marketing performance and employee engagement. Emma truly thinks outside the box with creative branding and campaigns. I highly recommend her!
Marjorie
CEO, ML Design

Metrix Marketing created an outstanding marketing, branding, and positioning package for my business. Emma and her team were wonderful! They not only translated my vision into a compelling brand story that truly resonated with my clients, but they also had an intuitive sense of what was needed to achieve the best possible outcome. I highly recommend Metrix Marketing for any professional marketing needs. I trust Emma's ability to deliver top-tier, creative marketing services, and her visionary, highly sought-after talent is truly one of a kind!
Ali
Principal, TME Group

Emma has been working with us as a Fractional CMO and Marketing Mentor. She is highly knowledgeable in conceptualizing marketing strategies and setting up various marketing channels. Her contribution to our go-to-market strategy has been invaluable. With her guidance and mentorship, we’ve optimized and refined our marketing processes extensively.
Paramdeep
Head of Marketing, RChilli

Metrix Marketing developed and executed our marketing strategy and content plan, resulting in excellent brand awareness and effective lead generation tactics. Emma is extremely knowledgeable in marketing and creative solutions. I highly recommend Metrix Marketing to anyone looking to take their business to the next level.
Hoda
CEO, ALP

Our partnership with Metrix Marketing has been invaluable. Their insights, creativity, and collaborative spirit have boosted our marketing activities to the next level. As we continue to scale, they have remained committed in their support, adapting and evolving with us every step of the way.
Alex
CEO, Jyan Construction Company

We wanted a brand strategy and campaign that would put us on the map, give our brand a warm personality, and get people talking about us. The brand strategy Metrix Marketing developed and activated has achieved this and more. We’ve seen increased engagement, conversations, and warm leads!
Samuel
Founder, RAD Engineering

Metrix Marketing's approach helped us pause, step back, and evaluate the best direction for our brand story, messaging, visual elements, content, and new website. We successfully executed a strategic rebranding, unifying everything into a single brand with a strong message that will grow with us in the coming decades.
Jeff
Founder & CEO, KL Co.

Metrix Marketing, led by Emma Boghossian, made the complex task of redefining our brand strategy seamless. Their approach ensured our messaging was clear, resonant, and authentic. Emma and her team conducted thorough research, developed target audience personas, clarified marketing channels, and crafted brand objectives that have truly guided our decision-making.
With a keen understanding of our business and a proven methodology, Metrix Marketing ensured our website design and copy aligned perfectly with our values and client needs. Working with Emma was a professional, research-backed experience that delivered results: a strong marketing strategy that has empowered us to attract and secure new business. I highly recommend their expertise to anyone looking to redefine their brand and marketing goals.
Andrea
CEO, Andrea Simpson