Updated: Oct 13, 2021
When you’re building your brand, including the development of your story, personality, tone, and brand promise, you need to include a strategy for visual identity as well to ensure long term brand recognition and success.
What is Visual brand identity and why is it important?
Visual brand identity involves all of the moving visual components that come together to represent how your brand is perceived. Your visual branding can help to convey your company’s values, and vision. It can also illustrate the personality and tone of your company.
Successful visual branding creates a memorable experience for the consumer, makes them trust the company, and encourages referrals and repeating business if the experience was great.
Visual branding consists of design elements such as logo, color palette, materials, shapes, icons, imagery, graphic style, fonts (typography), and functionality.
1. Your visual brand helps you to be unique and memorable
It’s a common belief that it takes only 1/10th of a second to form a first impression about a person. Websites are no different. It takes about 50 milliseconds for visitors to form an opinion about your website that determines whether they’ll stay on or leave. A great visual branding helps that impression to be memorable.
2. Consistent visual brand is key in building customer’s loyalty and trust
An important part of marketing is building trust with your audience.
When developing trust, it’s crucial to be consistent with your brand identity. Brand consistency isn’t just plastering your logo on everything, your logo is only a single part of your brand. Your brand identity is the collection of colours, patterns, illustrations that make up your brand’s visual identity and style.
At Metrix Marketing, we develop unique style guides for our clients to help establish visual brand consistency. A style guide is a document that identifies all fonts, colors, and other visual elements to be used in your visual branding.
3. Visual Branding Speaks to Customers
A strategic brand visual identity takes your business to a whole new level simply by reaching the customer’s interests by a clear and captivating design, imagery and the right tone.
Through appropriate visual branding, design, and formatting, you can generate a user-friendly experience that is intuitive, which shows that you understand your audience, their priorities, and their pain points, which helps to reinforce trust in your company.
4. Visual Branding Affects Customers on Emotional Level
A crucial element in visual branding is the predominating colors in any design. Colors have a deep impact on people’s mind and can induce specific moods. The choice of color in branding has a big impact on how your brand is perceived.
As discussed, visual branding is an elaborate process encompassing great design, recognizable patterns and colors. It tells the story of your business and reminds your audience about your business promise. It stands out among the competition at all times.
Keep on top of your visual branding game by contacting Metrix Marketing for your creative needs.