Landing pages are an essential part of the user journey and have an important role to fulfill by stimulating a predetermined conversion. With consideration and investment, they can be the powerhouses of your content strategy.
Here are some of the effective landing page trends and ideas that are must-try for 2022.
1) Gender diversity & inclusion
Gender inclusivity is important to keep in mind in general, and for your landing page design and copy. As gender-neutral copy is quickly becoming an expectation for 2022 design, you need to ensure to comply with that in your landing page copy and forms by offering multiple tiles, and gender identities when asking for titles and genders. Here is an example from UX Collective.
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2) Interactivity
Interactive landing pages help to create a unique user experience as the visitor gets a chance to participate in an activity on the website, thereby enhancing the engagement rate and increasing the likelihood of conversion.
You can use your landing pages to tell a story and tap on the emotional instincts of the prospect. Moo sets a remarkable example of how to “show rather than tell” through your landing pages.
They send out an email that calls for the subscriber to push the lever by using an animated toaster image. By clicking the CTA, you will be redirected to a landing page that unveils the discount offer.
3) Animation
Animation can live up any lading page, so simple page motions can be added just to give your landing page a prettier look and create the right mood.
SE Ranking falling snowflakes animation landing page is a great example of an engaging landing page.
4) Social Proof
Your online customer reviews, whether it’s a social media shout-out, a Google My Business review, are valuable, as they create trust with your prospective customers.
Therefore, it’s not surprising that one of the landing page trends for this year is using customer reviews so that any visitor sees them right away. Business-Software.com does this really well.
5) Background video
An engaging background video on a landing page can take your static design to something a lot more engaging for visitors. Much like in this example by Vimeo.
CONCLUSION
The year 2022 will only bring new products, services, and offers for the world to siphon through. One of the best ways to cut through the noise and ensure that your brand and offer stand out from the pack is to understand how the design landscape is changing and adapt/test accordingly.
If you need help to try any of these landing page ideas contact our team, we will give you all the tools you need to start upping your conversion rates today.