Updated: Oct 13, 2021
Over 80% of consumers who search for a local business visit that store within 24 hours. Another 80% of local mobile searches end with an in-store purchase. With a strategic Google Maps marketing strategy, you can increase your visibility, and position yourself to reach and attract more leads.
Here are a few benefits of Google Maps marketing:
1. Improve Your SEO
Your Google My Business (GMB) can be one of your most powerful SEO tools. It’s important to optimize your Google My Business to see the best results.
2. Attract Quality Leads
Over 90% of activity online begins with a search engine like Google. Meanwhile, nearly 50% of these searches are location-based. Google’s search algorithm understands the consumer’s search intent, and shows the best search results based on their wants and needs, thus providing you with qualified leads.
3. Boost Your Brand
Ranking higher on Google Maps benefits your brand’s reputation and credibility. In time, you can generate brand awareness, trust and loyalty through Google My Business.
4. Create a Great First Impression With GMB Images
High quality and professional images and videos of your business on your GMB page adds a digitally savvy touch to your online branding. These images cater to your customers' needs by adding a human touch to your brand, while providing a great first impression.
5. Appear Where Customers Are
To reach your target audience, you need to appear where your customers are already spending their time. And Google Maps Marketing is the best way to appear in front of your customers at an opportune time.
6. Improve Your ROI
Google Maps allows you to take a cost-effective approach to advertising, while improving your ROI. Note, setting up your GMB is free.
7. Showcase Your Customer Reviews
72% of customers don’t take action until they have read reviews. GMB allows customers to leave ratings, reviews, and images on your listing.
8. Gain Customer Insight
You can gain customer insight from your GMB listing and use it to improve your business. You can access the number of views, actions taken, as well as customer interaction and more.
With a strong Google Maps marketing strategy, you can boost your online ranking. Eager to learn more? We can help.