Facebook ads are a great way to attract new customers to your business and stay fresh in the minds of people who already know your brand.
Here are a few tips and tricks you should keep in mind when it comes to designing a successful Facebook ad:
1. Consider the basics first
The text in your ad should not exceed 20% of the image;
Always consider your brand identity. Being consistent with your colours and style helps customers recognize you more easily.
2. Choose the right format
Single image: Choose a basic square design of 1200×1200 pixels.
Video: This is the best option for when you want to tell a history or give a demo of a product or service.
Carousel: perfect for showcasing multiple products! You can have up to 10 images or videos and each image can have its own link.
3. Find an image
Only use high quality photos, a 1200×1200 pixels image is perfect for Facebook.
4. Pick your colour scheme
Research the psychology of colors, as knowing what the different colours represent is important so you can match your design to the message you want to send.
5. Play with text
Readability comes first! Stay away from cursive or ornate fonts – you have seconds to catch someone’s attention and you don’t want to make it difficult for them to read.
If your image has a lot of detail and the text doesn’t stand out, use elements to create a background
Contact us today to see how we can help you create a successful Facebook ad today.