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Architecture & Design

Brand & Content Strategy

The Architecture of Brand & Beauty: Milano Architecture & Design, a frontrunner in the design industry, prides itself on its commitment to sustainable designs. Recognizing the need to amplify their brand awareness and highlight their sustainable design expertise, they collaborated with us to develop an integrated brand and content strategy.

 

Finding Beauty in Simplicity: Engaging in several branding workshops with Milano's stakeholders and conducting interviews with their clients allowed us to thoroughly assess their market positioning and brand equity. The culmination of this process was a streamlined brand strategy accompanied by a brand guide that clearly articulates its mission, purpose, and approach, all complemented by modernized brand visuals that resonate with its target audience. Further, we crafted a content strategy that aligned with their refreshed brand identity and showcased their proficiency in sustainable design.

 

Our Contributions:

  • Brand Strategy

  • Content Marketing Strategy


Impact Achieved:

  • A 40% improvement in brand perception within a year.

  • A 25% increase in the volume of qualified leads.

  • Enhanced insights into customer preferences and behaviors.

Brand Strategy

Content Strategy

Project Gallery

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