Construction

A Bold Branding Approach for Construction: Our client, a leading force in the construction industry, known for its innovative approach to commercial and residential building projects, sought to redefine its market position and outreach. In short, they were a lot like the other B2B  AEC brands for which Metrix Marketing has built brand identities, websites, and campaigns. In collaboration with Metrix Marketing, it embarked on a transformative journey to overhaul its branding, marketing, and digital strategy from the foundation up.

Elevating Brand Story for Leadership: Our goal was to highlight their passion for excellence through a storytelling brand strategy. After in-depth research and a strategy workshop with them, we determined the critical parts of their brand, and what they hoped to achieve. We then developed a comprehensive brand blueprint that included a powerful new tagline, mission statement, vision, and core values that resonated with both current clients and prospects. The strategic overhaul of their website, combined with a targeted SEO and digital marketing strategy, was instrumental in positioning them as industry leaders.

Our Contributions:

• Marketing Strategy

• Brand Strategy

• Web Strategy

• Fractional CMO Services

Impact Achieved:

• A 60% increase in organic website traffic.

• A significant improvement in customer engagement, with a 30% increase in time spent on the website.

• Enhanced brand recognition and authority in the construction industry, leading to being featured in industry publications and invited to speak at major construction and design conferences.