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Rebranding & Content Marketing

Revolutionizing Manufacturing Through Strategic Communications: Our client, a leader in the industrial paint manufacturing, recognized the need to amplify its brand presence and engage more effectively with its target audience. We partnered with them for a rebranding and a strategic overhaul of their social media and content marketing efforts, aiming to highlight their commitment to innovation, quality, and sustainability in manufacturing.

Visionary Products, Lasting Impressions: Our primary objective was to showcase its cutting-edge products and its dedication to high quality specialized coating paints. We developed a tailored social media and content strategy that leveraged storytelling to convey the brand's mission, vision, and values, and to demonstrate its impact on the industry and the environment. We created a paid and organic social media strategy that laid the foundation for their content. We focused on building resonant content pillars, an effective posting cadence, a content strategy, a tone of voice, and the brand’s visual direction. The spotlight would be on products, their solutions, and the context of their impact as we built an engaged community online.

Our Contributions:

  • Rebranding

  • Social Media Strategy

  • Content Marketing

  • Visual Storytelling

  • Fractional CMO Services

Impact Achieved:

  • 25% growth n social media followers across all platforms within six months.

  • 24,000+ organic impressions on Facebook 

  • Positive feedback from the audience on the quality and informativeness of content contributes to a stronger brand reputation and customer loyalty.


Content Strategy

Fractional CMO

Project Gallery

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