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Real Estate

Marketing & Brand Strategy

Breathing New Life into Real Estate: Royal LePage Estate Realty Brokerages, a leader in both commercial and residential real estate solutions in Toronto, combines traditional craftsmanship with cutting-edge technology. They sought a marketing and branding strategy that would mirror the exceptional quality of their services.

Guiding the Brand’s Long-Term Success: Through comprehensive discovery workshop sessions with the management team, we crafted a targeted marketing and content strategy tailored to their audience. We highlighted their community involvement as a unique selling point in our brand storytelling campaigns. Leveraging Google Ads and organic SEO, we focused on key areas to secure a steady stream of qualified leads, laying the foundation for the brand’s continuing success. We also targeted segments of users who had never visited their site, using a shifting combination of lookalike and interest-based targeting. This helped us reach the potential customers most likely to connect with the brand. 

Our Contributions:

  • Marketing strategy

  • Brand strategy

  •  Thought leadership program development

  • SEO 

  • Digital Marketing

  • Fractional CMO services


Impact Achieved:

  • Secured 10+ pieces of coverage in industry and trade publications.

  • Consistent generation of 50+ MQLs per month 

  • A 250% rise in website traffic YoY due to refined SEO tactics and high-quality blog content designed for the target audience.

  • Ave. 30% growth in social media followers

Marketing Strategy

Brand Strategy

Fractional CMO

Project Gallery

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