Real Estate

Breathing New Life into Real Estate: Royal LePage Estate Realty Brokerages, a leader in both commercial and residential real estate solutions in Toronto, combines traditional craftsmanship with cutting-edge technology. They sought a marketing and branding strategy that would mirror the exceptional quality of their services.

Guiding the Brand’s Long-Term Success: Through comprehensive discovery workshop sessions with the management team, we crafted a targeted marketing and content strategy tailored to their audience. We highlighted their community involvement as a unique selling point in our brand storytelling campaigns. Leveraging Google Ads and organic SEO, we focused on key areas to secure a steady stream of qualified leads, laying the foundation for the brand’s continuing success. We also targeted segments of users who had never visited their site, using a shifting combination of lookalike and interest-based targeting. This helped us reach the potential customers most likely to connect with the brand. 

Our Contributions:

• Marketing strategy

• Brand strategy

•  Thought leadership program development

• SEO 

• Digital Marketing

• Fractional CMO services

Impact Achieved:

• Secured 10+ pieces of coverage in industry and trade publications.

• Consistent generation of 50+ MQLs per month 

• A 250% rise in website traffic YoY due to refined SEO tactics and high-quality blog content designed for the target audience.

• Ave. 30% growth in social media followers