
The IPPC
Driving visibility and lead generation through strategic marketing and branding in education
Project brief:
The IPPC (Institute of Positive Psychology Coaching) is a global leader in providing evidence-based training and certification programs for leadership and positive psychology coaches. They offer specialized courses designed to help professionals enhance their coaching and leadership skills.
Challenge:
The IPPC’s founder had a vision for launching the institute but needed a marketing and branding partner to bring it to life. She required a cohesive marketing strategy, a complete brand development plan, and website strategy to establish the institute’s presence in a competitive education space. The focus was on building a brand that would educate, build trust, and convert through a strong digital presence, including the website and social media.
Our approach:
From inception, we collaborated with the Founder to translate her business plan into actionable marketing strategies. Through comprehensive market research and workshops, we developed a full marketing, branding, and web strategy aligned with the IPPC’s growth objectives.
We crafted a compelling brand story, mission, vision, and values that told the founder’s story and reinforced the institute’s identity. The website was optimized for enhanced user experience (UX) and SEO, ensuring easy navigation and discoverability of content. Targeted digital campaigns, both organic and paid, were launched to drive traffic and engagement. Interactive content, like webinars and courses, was integrated to boost engagement. Post-launch, we continued as their Fractional CMO, guiding ongoing marketing efforts for sustained growth.
Testimonial:
“Emma is an exceptionally seasoned and skilled marketing strategist. She played a pivotal role in crafting the marketing strategy, brand, and voice for The IPPC's launch. Her innovative marketing ideas, combined with her dedication and hard work, were instrumental in our business's success. Thank you, Emma!”
Meriflor, Founder & CEO, The IPPC
Results:
• Significant improvement in organic search rankings, enhancing visibility.
• 50% increase in website traffic and 84% increase in mobile sessions within six months.
• 25% rise in customer engagement metrics after 1 year.
• Enhanced global visibility and increased student enrollments.
• Improved lead quality through optimized lead capture strategies.
• Strengthened brand trust and credibility through thought leadership initiatives.
Industry:
Education & Coaching
Services/project scope:
• Marketing Strategy
• Brand Strategy
• Website Strategy & SEO
• Thought Leadership Plan
• Digital Marketing
• Fractional CMO Services