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ALP

Boosting traffic, trust, and leads for sustainable growth in construction

Project brief:

ALP provides infrastructure construction and maintenance services in the energy sector, serving industries such as power & utility, renewables & environment, upstream oil & gas, and transportation. Their vision is to be a leader in sustainability

Challenge:

For years, ALP operated without a defined market or brand positioning, resulting in inconsistent messaging and stakeholder confusion. The challenge was to clearly define their unique value proposition and modernize their brand while maintaining its strong equity. This involved emphasizing the team’s reliability and commitment to the environment and sustainable construction practices.

Our approach:

We began by conducting interviews with top executives and analyzing their client segments to understand their marketplace. Through competitor research and identifying key differentiators, we recognized ALP’s potential to claim a leadership position in their niche. We developed a comprehensive positioning strategy and crafted a marketing roadmap that prioritized content marketing, social media strategy, events, advertising, and website optimization. The new brand story, "Beyond Delivery," was established, and a modern visual identity was created, reflecting ALP’s commitment to the environment, sustainability, swift delivery, and collaboration.

Testimonial:

“Metrix Marketing developed and executed our marketing strategy and positioning, resulting in excellent brand awareness and effective lead generation tactics. Emma is extremely knowledgeable in marketing and creative solutions. I highly recommend Metrix Marketing to anyone looking to take their business to the next level.”

Hoda, CEO, ALP

Results:

• 120% increase in website traffic in six months from optimizations.
• Increased engagement and loyalty, boosting retention and trust.
• Improved brand perception, positioning ALP for global growth.
• Enhanced lead generation with more qualified inquiries.
• Higher social media engagement from targeted, brand-focused content.

Industry:

AEC

Services/project scope:

• Marketing Strategy & Positioning
• Brand Strategy

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