Expat Concierge Interpreters (ECI)
From Vision to Verified Brand: Launching a Premium Concierge Business from the Ground Up in Panamá
Project brief:
Expat Concierge Interpreters (ECI) is a luxury relocation, lifestyle management, and Spanish interpretation firm serving high-net-worth individuals, executives, and companies relocating to Panamá.
Challenge:
ECI came to Metrix Marketing as a concept — a compelling vision and a credentialed founder, but no brand, no digital presence, and no go-to-market strategy. They needed to launch a business from scratch in a market where trust and discretion are everything, and every touchpoint had to signal luxury and expertise from day one.
Our approach:
We took ECI from idea to market-ready business. We built the full brand strategy — positioning, voice, messaging, and value proposition — followed by brand identity direction, website strategy and design, and content and social media strategy across various channel, and a lead generation framework. SEO and AI visibility were embedded from the start.
Results:
• Full brand built— positioning, identity, and messaging aligned to the HNWI luxury market.
• Website launched with clear service architecture, conversion pathways, and SEO in place from day one.
• Lead generation and referral network strategy activated across four partner channels at launch.
• Social media presence established across LinkedIn, Instagram, and Facebook for a sophisticated, global audience.
• Successful business launch: from concept to operational, market-ready company with a full commercial strategy.
Testimonial:
"Emma has been an absolute lifesaver for me. I know nothing about marketing, and she's managed to walk me through an international company marketing strategy spread across three countries. She's flexible and a one-stop shop. Her ability to research and know exactly what I need by instincts was a relief for me as a business owner." Michelle Martin, CEO, ECI
Industry:
Professional Services
Services/project scope:
• Marketing Strategy
• Brand Strategy & Development
• Positioning & Messaging Framework
• Brand Identity Design Direction
• Website Strategy, Design & SEO Copywriting
• Content Marketing Strategy
• Social Media Strategy
• Lead Generation Strategy
