FDS Foundation Drilling Services
Transforming Digital Presence, Social Growth, and Email Performance Through Full-Funnel Marketing
Project brief:
FDS Foundation Drilling Services is a North American leader in foundation drilling equipment rentals, sales, maintenance, repair, and fabrication, serving contractors, engineers, and project developers across Canada and the U.S.
Challenge:
Despite a strong field reputation, FDS had no digital infrastructure to match the scale of their operations. They needed to expand brand awareness across North America and clearly communicate the quality of their products and services to audiences who didn't know them yet.
Our approach:
We built a full marketing strategy and executed a website redesign with SEO from the ground up, significantly improving the site’s performance, and On-Page. We launched and managed social media strategy, growing followers 32% and a Newsletter that hit 924 subscribers and 13,598 impressions. On Instagram, we scaled from 5 to 190 monthly interactions. Email reached a 49.2% open rate and 26.5% click rate, well above industry benchmarks.
Results:
• Website score: D → B+. On-Page SEO: B- → A+. Performance: F → A.
• LinkedIn followers up 32% — 488 new followers in one year. Engagement rate of 7.1%.
• LinkedIn Newsletter: 924 subscribers, 13,598 impressions, 279 engagements.
• Instagram: 5 → 190 monthly interactions (+37,000%). Posts up 95%, followers up 17%.
Testimonial:
N/A
Industry:
AEC
Services/project scope:
• Marketing Strategy
• Website Redesign, Strategy & SEO Copywriting
• Content Marketing Strategy
• Email Marketing & Newsletter Campaigns
• Fractional CMO Services
