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Jemima’s Playhouse

Driving 60% traffic growth and 55% social engagement through targeted digital marketing and branding

Project brief:

Jemima’s Playhouse is an international children's entertainment company offering educational entertainment experiences for children, both in person and virtually.

Challenge:

Jemima’s Playhouse planned to expand its services to new locations across the United States and needed to enhance its digital presence and increase engagement with their target audience. They required a refreshed website, stronger branding, and a targeted digital marketing strategy to boost awareness and lead generation. While they had some success with sales emails and proposals, their process was manual and didn’t drive the conversion rates needed to hit their sales targets. They also lacked the necessary marketing processes, tools, and dedicated resources to scale effectively.

Our approach:

After an audit of their marketing assets, and conducting an extensive and market research, we developed a cohesive brand and marketing strategy to showcase Jemima’s blend of education and entertainment services. The website was redesigned for better user experience and SEO, boosting traffic. We launched targeted digital marketing campaigns, including social media, email, and content strategies, to increase engagement and lead generation. As their Fractional CMO, we provided ongoing leadership and implemented a CRM system and automated email campaigns to streamline processes.

Testimonial:

N/A

Results:

• 60% increase in website traffic from improved SEO and user experience.
• 55% boost in social media engagement, with targeted content.
• 30% rise in bookings and inquiries from qualified leads.
• Improved brand recognition and trust in the education sector.
• Improved lead conversion rates from optimized landing pages and clear CTAs.

Industry:

Education & Entertainment

Services/project scope:

• Marketing Strategy
• Brand Strategy
• Website Development, Copywriting & SEO
• Digital Marketing Strategy
• Fractional CMO Services

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