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Mainstream Therapy

Boosting leads and client retention through targeted marketing and branding for healthcare

Project brief:

Mainstream Therapy is a leading provider of mental health services, dedicated to improving access to high-quality care for individuals seeking support for their emotional and psychological well-being.

Challenge:

Mainstream Therapy needed a cohesive marketing and brand strategy to increase visibility and attract more clients. Additionally, they wanted to improve their website’s user experience and SEO to drive more organic traffic and enhance lead conversion rates.

Our approach:

We developed a comprehensive marketing and brand strategy for Mainstream Therapy, centered around their unique value proposition. By optimizing the website for better user experience and SEO, we increased organic traffic. We also launched targeted digital campaigns and provided strategic leadership as their fractional CMO. The brand strategy emphasized their superior patient care through compelling copy and serene visuals, showcasing their holistic approach and commitment to well-being.

Testimonial:

“Emma has true talent! She took our company vision and elevated it beyond what we could have imagined. She applied specific marketing and branding models and carefully designed our campaigns to meet the needs of both our company and our clients. Emma is professional and patient, handling last-minute changes seamlessly. I highly recommend working with Emma and Metrix Marketing!”

Angel, Owner

Results:

• 78% increase in organic website traffic.
• 30% year-over-year revenue growth.
• 25% uplift in engagement metrics, including time on site and pages per visit.
• Higher lead conversion rates and improved SEO rankings.
• Increased client retention due to improved user experience and engagement.
• Enhanced trust and credibility from the targeted content and personalized digital campaigns.

Industry:

Healthcare

Services/project scope:

• Marketing Strategy
• Brand Strategy
• Content Marketing
• Website Strategy, Copywriting & SEO
• Digital Marketing
• Fractional CMO Services

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