Manufacturing Client
Driving Commercial Growth with Go-to-Market Strategy and Fractional CMO Services
Project brief:
A North American B2B manufacturer in a competitive industrial sector — strong product portfolio, seasoned operations, and established production capabilities.
Challenge:
Strong products, weak commercial infrastructure. The sales team was chasing every opportunity without prioritization, messaging lacked differentiation, and there was no digital marketing or lead generation system in place. They needed a clear go-to-market strategy and senior marketing leadership.
Our approach:
We embedded as Fractional CMO and started with a market intelligence audit: competitive landscape, target verticals, and buyer behavior. We built a formal ICP framework, defined the highest-value segments, and developed positioning and messaging the sales team could use immediately. From there we built the full marketing infrastructure — content strategy, SEO and AI visibility roadmap, lead generation and ABM programs, and a sales enablement framework tied to pipeline.
Results:
• 38% increase in qualified pipeline opportunities within the first year.
• ICP framework and vertical prioritization.
• Differentiated brand positioning and messaging across all customer touchpoints.
• Full digital marketing infrastructure built from zero — SEO, content, email, and paid channels.
Testimonial:
"We had a great product and no idea how to market it. Metrix Marketing came in, figured out exactly who we should be talking to and why we win, and built the infrastructure to go after it. Best investment we made that year." Jack, CEO
Industry:
Manufacturing
Services/project scope:
• Go-to-Market (GTM) Strategy
• ICP & Target Vertical Definition
• Brand Positioning & Messaging Architecture
• Content Marketing Strategy
• SEO & AI Visibility Roadmap
• Lead Generation & Account-Based Marketing (ABM)
• Sales Enablement
• Fractional CMO Services
