RAD Engineering
Brand strategy that doubled engagement and tripled visitor retention
Project brief:
Rad is a technology-driven design firm with expertise in architecture, engineering, and planning. Their work spans disciplines, focusing on creating intelligent systems, sustainable buildings, and efficient infrastructure to shape the cities of tomorrow.
Challenge:
Rad approached Metrix Marketing with a need for new branding. Before launching a fresh suite of new services, they had to better articulate both their vision and unique offering to their target audience. That would take clear messaging, a focused brand strategy, and a new identity that stood out from their competition — all to make the complexities of their highly technical services feel simple, warm, and human.
Our approach:
Rad offered a niche set of extremely technical services in an industry full of its own jargon and a host of unique audiences. In short, they were a lot like the other B2B consulting and engineering brands for which Metrix Marketing has built brand identities, websites, and campaigns.
We started by conducting in-depth research and interviews with Rad’s team, followed by a strategy workshop to uncover the key components of their brand and how they wanted to be perceived. From this process, we developed a comprehensive brand strategy and visual identity that aligned with their goals. The new identity emphasized their forward-thinking digital mission, while humanizing their deeply technical services. We crafted a brand messaging framework to simplify complex technical conversations and built a visual identity that was vibrant and approachable, reflecting their mission of creating a world in harmony with technology.
Testimonial:
"We wanted a brand strategy and campaign that would put us on the map, give our brand a warm personality, and get people talking about us. The brand strategy Metrix Marketing developed and activated has achieved this and more. We’ve seen increased engagement, conversations, and warm leads!"
Samuel, Founder, RAD Engineering
Results:
• 100% increase in audience engagement from targeted campaigns.
• Over 200% increase in website traffic following the brand launch.
• Improved brand perception, positioning Rad as a leader in innovative, human-centered engineering.
• Increased lead generation through clearer messaging and approachable content.
Industry:
Consulting & Engineering
Services/project scope:
• Brand Strategy
• Creative
