
RChilli
Empowering SaaS growth through expert fractional CMO services
Project brief:
RChilli is a global leader in resume parsing and data enrichment solutions for recruitment platforms. Their technology streamlines recruitment processes by automating resume data extraction and analysis.
Challenge:
As RChilli rapidly expanded, they needed a more robust marketing, content, and lead generation strategy. With the launch of new products, partnerships, and an expanded solutions offering, they sought to increase market engagement, generate more leads, and enhance internal marketing capabilities.
Our approach:
We conducted a comprehensive audit of RChilli’s marketing strategy, refining customer personas, updating brand positioning, and implementing an optimized lead generation strategy. Using heat maps and website audits, we improved user experience and interface, enhanced copy, and repositioned the call-to-action sections to boost lead capture. Ongoing mentorship and Fractional CMO services ensured alignment with their long-term business goals.
Testimonial:
"Emma has been working with us as a Fractional CMO and Marketing Mentor. She is highly knowledgeable in conceptualizing marketing strategies and setting up various marketing channels. Her contribution to our go-to-market strategy has been invaluable. With her guidance and mentorship, we’ve optimized and refined our marketing processes extensively."
Paramdeep, Head of Marketing, RChilli
Results:
• 60% increase in website traffic and improved user interaction through enhanced SEO and user experience.
• 78% boost in average engagement time after 3 months
• Significant growth in qualified leads and conversion rates from optimized lead gen strategies, and targeted content marketing.
• Improved team performance and engagement via continuous mentorship.
• Strengthened brand authority through thought leadership content.
Industry:
SaaS (HR Tech)
Services/project scope:
• Consulting/Fractional CMO Services
• Content Strategy
• Lead Generation Strategy
• Thought Leadership Tactics