
Royal LePage Estate Realty
250% traffic growth through strategic marketing and branding
Project brief:
Royal LePage Estate Realty (RLPE) is a leading real estate brokerage, with over 150 agents, and 3 offices, providing trusted residential and commercial services across Canada.
Challenge:
After Covid, the real estate market saw significant changes, and RLPE needed to adapt to these trends. With a surge in housing demand, they required a professional and comprehensive marketing strategy to enhance their digital presence, stay competitive, and position themselves as thought leaders. Their value of "Helping You is What We Do" needed to be at the core of their strategy while appealing to multiple audience niches. Additionally, they sought a fractional CMO to guide and implement these strategies.
Our approach:
We began with a full audit and extensive market research, creating detailed client personas to align the strategy with their diverse audience. We integrated RLPE’s community service efforts into their brand story, reinforcing the message "Helping You is What We Do" and securing PR opportunities to highlight their differentiators.
Our marketing strategy included creating lead capture landing pages, launching targeted paid ad campaigns, and optimizing their website for improved SEO, resulting in more qualified leads. We developed social media content and managed campaigns to boost engagement. Additionally, we provided continuous Fractional CMO services, ensuring the successful implementation and adjustment of their marketing operations, including a thought leadership program to position them as industry experts.
Testimonial:
N/A
Results:
• Two major project awards valued at over $50M, attributed to improved brand positioning and visibility.
• 200% increase in qualified leads, contributing to higher-quality project inquiries.
• 25% increase in engagement across digital platforms.
• Improved client trusts due to localized, authentic messaging that connected with regional audiences.
Industry:
Real Estate
Services/project scope:
• Marketing Strategy
• Brand Strategy
• Though Leadership Plan
• Digital Marketing
• Fractional CMO Services