
Saba
Driving engagement and building trust through thought leadership in engineering
Project brief:
Saba is an AEC firm specializing in engineering, planning, and analytics, with a strong reputation in healthcare design and consulting. They offer expertise in architecture, healthcare reform, integrated project delivery, construction, and post-acute care, providing innovative solutions for the healthcare sector.
Challenge:
Saba had developed significant expertise in healthcare-related specialties but struggled to effectively communicate their value through educational and engaging content. Their previous content was too technical, leading to low engagement and difficulty in building trust with their audience. They needed a thought leadership strategy that would position them as industry experts while keeping the content informative yet engaging.
Our approach:
To elevate Saba's position in the healthcare design sector, we developed a strategic content and thought leadership plan focused on showcasing their expertise while making the content more accessible and engaging for a broader audience. We built a sortable project grid and detailed case study pages, enabling visitors to easily explore relevant projects and learn more about Saba’s unique approach.
We also created an informational e-book and interactive content aimed at educating potential clients while driving engagement. The thought leadership content helped position Saba as an industry authority, establishing trust through well-researched, informative, and client-focused materials. Additionally, the content served as a lead generation tool, supporting the sales team by continuously attracting qualified leads.
Testimonial:
N/A
Results:
• 45% of traffic from organic search with high user engagement.
• Average engagement time tripled for organic traffic.
• 37% increase in engagement on the projects page.
• Improved trust and credibility in healthcare design.
Industry:
AEC
Services/project scope:
• Content Marketing
• Content Development
• Thought Leadership Strategy