
Andrea Simpson Consulting
Positioning a consulting firm as a strategic fundraising leader with impactful marketing and branding tactics.
Project brief:
Andrea Simpson Consulting specializes in strategic fundraising for non-profits and provides insurance advisory services, helping organizations secure vital funding to achieve their missions and expand their impact.
Challenge:
Andrea Simpson Consulting needed a cohesive brand strategy that aligned two complementary services: strategic fundraising and insurance advisory. The challenge was to communicate both offerings under the umbrella of strategic fundraising consulting in a way that told her story of passion for helping the community. The new brand strategy needed to be activated through a content marketing and website that showcased her expertise, generated leads, and improved SEO for better search visibility.
Our approach:
Following several branding and positioning workshops, we crafted a new brand identity that reflected Andrea’s mission and combined her expertise in both fundraising and insurance advisory. The identity emphasized her commitment to serving the community while showcasing the synergy between her two service offerings. We developed a streamlined, SEO-optimized website to improve search visibility and make it easier for potential clients to navigate her services. To establish Andrea as a leader in the fundraising sector, we implemented a content-driven marketing strategy focused on thought leadership and targeted campaigns to engage and grow her audience.
Testimonial:
“Metrix Marketing, led by Emma Boghossian, made the complex task of redefining our brand strategy seamless. Their approach ensured our messaging was clear, resonant, and authentic. Emma and her team conducted thorough research, developed target audience personas, clarified marketing channels, and crafted brand objectives that have truly guided our decision-making.
With a keen understanding of our business and a proven methodology, Metrix Marketing ensured our website design and copy aligned perfectly with our values and client needs. Working with Emma was a professional, research-backed experience that delivered results: a strong marketing strategy that has empowered us to attract and secure new business. I highly recommend their expertise to anyone looking to redefine their brand and marketing goals.”
Andrea, CEO, Andrea Simpson
Results:
• Enhanced brand positioning in the fundraising space, increasing recognition and credibility.
• Improved search engine rankings and increased website traffic.
Industry:
Insurance & Fundraising
Services/project scope:
• Marketing Strategy
• Brand Strategy
• Website Development, Copywriting & SEO