ABOUT
Metrix Marketing was founded by Emma Boghossian, who brings over 15 years of global strategic marketing and communications experience in the Architectural, Engineering & Construction industries, Energy sector, Science, and Technology. Emma is passionate about applying her vast repertoire of skills – marketing and brand strategy, and creative content marketing – to advance her AEC client goals.
We help A/E/C firms develop brands and marketing programs that engage today’s buyers and produce exceptional visibility, growth, and profitability.
WHY METRIX MARKETING
SERVICES
We help Architectural, Engineering & Constructiuon firms develop brands and marketing programs that engage today’s buyers and produce exceptional visibility, growth, and profitability.
MARKETING STRATEGY
Craft your digital marketing strategy for sustainable growth
We will work with you to craft a cohesive marketing plan that evolves alongside your changing business needs and deliver a lead-driven, profit-forward map to guide you.
Whether you’re introducing a new product or service, looking to grow into a new market segment, or want to ensure alignment across your sales and marketing teams, starting with strategy is the key to success. Our team of seasoned marketing experts helps you develop and customize your marketing plan to fit your business goals, reach your target audiences, and generate qualified leads and new business through integrated campaigns.
-
Discovery & Recommendations
-
Marketing & Brand Audits
-
Marketing Planning
-
Web & Digital Strategy
CONTENT MARKETING
Shape powerful brand narratives
Our team will build a content strategy to resonate with your brand identity and cohesive messaging at its core. We will integrate this essence across social media, paid search, and marketing automation spheres to unveil a harmonized voice that underscores your business value with clarity and impact. Our content marketing strategies leverage Search Engine Optimization (SEO) to help your company extend its online reach and achieve steady organic web traffic. Using competitive research and engaging storytelling, we boost your sales potential with every word.
-
Content Marketing Plan
-
Thought Leadership Tactics
-
Web Copies
-
Case Studies & Success Stories
BRANDING
Build your legacy with an authentic brand strategy
Engineering a relationship with your customers is a delicate art form, based on your brand's trust, confidence, affinity, familiarity, and beauty. We will work with you to define your mission, vision, values, audiences, and unique value propositions in order to establish your identity, your niche, and your future. We focus on growth from any stage of the company's life cycle. Whether a start-up or a corporate spin-off, a new product release, or an enterprise refresh, we will build a successful brand strategy for your business based on your purpose, core values, and objectives. Your brand strategy will resonate now, and evolve seamlessly into the future.
-
Brand Architecture
-
TDiffrentiation & Positioning Strategy
-
Brand Visual Design
-
Brand Rollout Strategy & Implementation Support
