Updated: Oct 13, 2021
Shopify is one of the most used eCommerce platforms in the world, in part due to its simple new store launch features. Whether you are a start-up or an established brand, to ensure your Shopify website is benefiting from qualified visitors and leads, you need a sound marketing strategy. The right marketing strategy will attract customers and fuel your business growth.
we’ve summarized a couple of proven marketing strategies to help you along the way:
1. Search engine optimization (SEO)
SEO is one of the most effective marketing strategies for eCommerce businesses.
To ensure your store can be easily found on search engines, you need a sound SEO strategy and high-ranking keywords.
2. Engage visitors with live chat
Live chat app helps you respond to a lead faster, hence converting them and accelerating their purchasing decisions, by addressing their questions and providing specific solutions without any delays.
3. Integrate Instagram into your Shopify store
With over 500 million daily users, Instagram can help you position and sell your products on Shopify more effectively. Once you integrate your Instagram to your Shopify store, you can use it to supplement your product images from your storefront. This also allows you to form an Instagram community easily, and build consistent engagement with followers.
4. Content Marketing
Through optimized content marketing, you can reach, engage, and connect with customers. The critical goal of content marketing is to provide valuable information via content to the target audience, increase traffic to websites, and generate conversions.
5. Video Marketing
Video is one of the most powerful marketing tools for any business.
Like content marketing, content in your video should be informational, and valuable for your target audiences. You can use different types of video marketing, such as product demos, live videos, behind the scene and more.
6. Affiliate Marketing
Affiliate marketing is another effective strategy you can employ to promote your Shopify products. This will help you by getting more traffic to your website, increasing conversions, and generating sales.
7. Collaborate with Influencers
You can offer discounts to influencers, interview them, or collaborate with them to promote your Shopify products.
8. Hold an Online Events/Webinars
To promote your store, you also need to establish your expertise. Having an online event/webinar can help you do that.
9. Make use of Special Holidays
Major special holidays, such as Thanksgiving, Black Friday, and the Christmas holiday period are key times to advertise your products on social media.
10. Abandoned Cart Recovery
Always consider an abandoned carts marketing strategy, by setting up an effective omnichannel marketing strategy such as web push, SMS and email.
For your Shopify store to be successful, you need to employ multiple strategies, test their performances, and decide on which ones best fit your business. Contact us today to see how we can help create your Shopify strategy and promote your store.