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Turning content into demos—grew impressions 600% and landed first inbound deals via LinkedIn.
Industry:
Services/project scope:
• Positioning Accelerator
• Social Media Growth Plan
Project brief:
Pre seed ESG reporting startup; needed industry credibility and social proof to drive demos with sustainability leads.
Challenge:
Inconsistent, overly technical posts failed to engage target buyers.
Our approach:
• Positioning Accelerator – sharpened messaging pillars: “Track, Act, Report”
• Social Media Growth Plan – 6 months content calendar with founder thought leadership content, and ESG visual explainers
Results:
• LinkedIn reach 6 K → 42 K impressions in 30 days
• Steady monthly qualified followers’ growth (sustainability managers, CFOs)
• Booked 4 inbound demos—first deals sourced purely from social
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