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Driving 2,500+ beta signups in 4 weeks with athlete-first messaging and frictionless design.
Industry:
Services/project scope:
• Positioning Accelerator
• Brand Identity Kit
• Website Copy & Design
• Social Media Growth Plan
Project brief:
Early stage app for athletes and bio hackers; needed fast beta uptake to validate product before launch.
Challenge:
Limited user base and urgent need for credible traction during fundraising.
Our approach:
• Positioning Accelerator – three core customer personas and data driven value proposition
• Brand Identity Kit – bold kinetic visuals, recovery focused iconography
• Website Copy & Design – friction free landing page and sign up flow
• Social Media Growth Plan – 3-months Reels + carousel series featuring athlete stories
Results:
• 2,500+ beta users in four weeks (65 % above goal)
• 4x lift in landing page conversion after copy redesign
• Scalable content system for post launch growth
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