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Jyan Construction Company

Driving traffic and inquiries through marketing and web strategies in construction

Project brief:

JCC is a well-established engineering and construction company providing high-quality services across infrastructure and building projects in sectors such as commercial, institutional, retail, residential, and industrial.

Challenge:

Over a decade, JCC’s brand and website had grown organically and were no longer relevant and user-friendly. Customers and prospects found it difficult to navigate and locate needed information. The legacy brand also failed to reflect JCC’s forward-thinking approach in the industry. JCC required a comprehensive marketing overhaul to enhance their digital presence, strengthen their brand identity, and improve client engagement and lead generation. They also sought Fractional CMO services to ensure long-term growth and competitive positioning.

Our approach:

Metrix Marketing conducted extensive research, including conversations with JCC’s technical team and a deep dive into their customer base and competitors. This helped us build curated user journeys to meet the diverse needs of their target personas. Based on these insights, we developed an integrated marketing strategy aligned with JCC’s business goals. The website was redesigned for a better user experience and optimized SEO, increasing organic traffic. Targeted digital marketing campaigns were launched to drive engagement and lead generation. As their Fractional CMO, we provided continuous leadership, ensuring strategies were optimized for sustainable growth.

Testimonial:

"Our partnership with Metrix Marketing has been invaluable. Their insights, creativity, and collaborative spirit have boosted our marketing activities to the next level. As we continue to scale, they have remained committed in their support, adapting and evolving with us every step of the way."

Alex, CEO, Jyan Construction Company

Results:

• 55% increase in organic website traffic from improved SEO and user experience.
• 40% increase in client inquiries, driven by optimized lead generation strategies and targeted campaigns.
• Enhanced online visibility, positioning JCC as a leader in infrastructure and building projects.

Industry:

AEC

Services/project scope:

• Marketing Strategy
• Website Strategy & SEO
• Fractional CMO Services

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