KL Co.
Rebranding and targeted content drive 25% social growth and stronger market positioning
Project brief:
KL Co. manufactures high-quality, innovative paints and coatings for residential, commercial, and industrial applications, known for their durability, innovation, and environmental responsibility.
Challenge:
KL Co. was well-known for their high-quality and innovative products, but as their presence grew, they needed to better connect with a diverse customer base across multiple niches. Their original branding needed refinement to communicate the benefits of their products more effectively while emphasizing their commitment to environmental sustainability.
Our approach:
We conducted extensive research, including a workshop with KL Co.’s team, to identify three distinct audience segments with unique needs and interests. This led to the development of an updated brand architecture and refined messaging that connected with each audience.
To amplify KL Co.'s innovative and eco-friendly products, we crafted a targeted content marketing strategy focused on storytelling. The strategy highlighted the brand’s mission, industry impact, and environmental responsibility through paid and organic social media efforts. We established content pillars, a consistent posting rhythm, and a distinct tone of voice, while emphasizing KL Co.’s commitment to sustainability and product innovation.
Testimonial:
“Metrix Marketing's approach helped us pause, step back, and evaluate the best direction for our brand story, messaging, visual elements, content, and new website. We successfully executed a strategic rebranding, unifying everything into a single brand with a strong message that will grow with us in the coming decades.”
Jeff, Founder & CEO, KL Co.
Results:
• 25% growth in social media followers and 24k+ organic impressions on Meta.
• Improved brand awareness and stronger market positioning.
• Higher engagement led to increased inquiries and product interest.
• Increased customer trust through innovation and environmental responsibility.
• Enhanced lead generation from a stronger digital presence and refined messaging.
Industry:
Manufacturing
Services/project scope:
• Brand Strategy (Rebranding)
• Content Marketing
