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Milano Design Studio (MDS)

86% web traffic growth and 40% social engagement through refined branding and strategy

Project brief:

Milano Design Studio (MDS) offers innovative design and engineering solutions for both residential and commercial projects, seamlessly blending aesthetics with functionality. MDS's success lies equally in their technical expertise and strong client relationships. While most competitors focus solely on technical skills, MDS discovered that clients return because their engineers not only possess impressive technical knowledge but are also great collaborators. Working with MDS means clients receive on-budget and on-time solutions while experiencing better processes, higher morale, and deeper camaraderie.

Challenge:

MDS faced the challenge of standing out in a crowded AEC market. They needed to elevate their brand identity and market positioning to differentiate themselves and attract high-value clients. The content had to effectively communicate these differentiators, capturing the essence of MDS's culture that led to better experiences and solutions for customers. This was crucial for leading with their unique strengths to attract and secure the right clients more easily.

Our approach:

We developed a comprehensive marketing and content strategy to reposition MDS as a leader in the AEC industry, focusing on their collaborative culture and technical expertise. Through in-depth market research and client interviews, we crafted key brand messaging that highlighted their unique approach. The "Inspired Design" campaign was integrated across the website, featuring new sections that showcased MDS's culture, engineering expertise, and client success stories through videos, images, and case studies.

The content marketing roadmap included targeted social media campaigns, blog posts, and email marketing to ensure consistent messaging and increased visibility. By aligning the messaging with MDS’s values, we positioned them as not only technically proficient but also deeply committed to fostering strong client relationships, driving engagement from both technical and non-technical audiences.

Testimonial:

“We were impressed by Metrix Marketing’s deep understanding of engineering industry and the specific challenges faced by our industry. Their expertise was invaluable during the content development process, as they were able to translate technical concepts into clear, engaging content that’s on brand and resonates with our target audience.”

Allison, VP Marketing, Milano Design Studio

Results:

• 86% increase in homepage web views within six months.
• 50% increase in time spent on the website, reflecting higher engagement.
• Improved brand perception and internal alignment around company values.
• 40% increase in social media engagement with content highlighting culture and client success stories.

Industry:

AEC

Services/project scope:

• Market Research
• Marketing Strategy
• Creative (Content Marketing)

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