
ML Design
Boosting brand recognition and traffic by 210% through strategic rebranding in AEC
Project brief:
ML Design is a leading design and consulting firm, offering innovative solutions in architecture, interior design, and project management.
Challenge:
ML Design needed to elevate its branding to effectively communicate its competitive edge and position itself as an industry leader. They required a new brand identity that embodied their core values of innovation and employee engagement, while showcasing their unique design expertise and positioning them as trailblazers in the industry. However, without a dedicated marketing team, they lacked the internal expertise to effectively manage these efforts.
Our approach:
We developed a cohesive marketing and brand strategy to clearly communicate ML Design’s unique offerings. The new brand identity embodied their values and positioned them for long-term growth. We also focused on employee engagement, implementing initiatives that aligned with their values and fostered trust in leadership.
Acting as ML Design’s fractional marketing team, we built a comprehensive marketing roadmap prioritizing lead generation, social media strategy, content marketing, SEO, and website optimization. We then led the day-to-day implementation, managing content, social media, and regular website updates.
Testimonial:
“Metrix Marketing developed an outstanding brand strategy for our business, and within three months, we saw a complete turnaround in our marketing performance and employee engagement. Emma truly thinks outside the box with creative branding and campaigns. I highly recommend her!”
Marjorie, CEO, ML Design
Results:
• 210% increase in website traffic within three months through website optimization and a multi-channel marketing strategy.
• Enhanced brand visibility and recognition in the design industry.
• Improved employee engagement, fostering a unified internal culture.
• Improved digital engagement through targeted social media and video content.
• Stronger industry partnerships due to increased credibility and leadership positioning.
Industry:
AEC
Services/project scope:
• Marketing Strategy
• Brand Strategy
• Consulting