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TBA

Generating 180% more contacts with a strategic lead generation campaign

Project brief:

TBA is a testing, inspection, and certification company that helps clients improve performance by ensuring assets, products, and processes meet quality, safety, environmental, and social responsibility standards. Serving industries like power, utilities, sustainability, and mining, TBA ensures compliance with international standards while advancing sustainability.

Challenge:

TBA was growing rapidly, adding diverse services and acquiring several firms in the region. They needed to streamline their services under one cohesive brand, articulate a clear message to the marketplace, build trust with their audience, and generate qualified leads to support their expansion.

Our approach:

Metrix Marketing provided consulting services, starting with a positioning workshop to redefine TBA’s core services and value propositions. We then developed a thought leadership program to establish their expertise in the industry. Alongside this, we implemented a lead generation initiative that produced high-quality content designed to move the target audience through the sales pipeline.

Testimonial:

N/A

Results:

• 33% increase in website traffic from optimized content and landing pages.
• 180% increase in new contacts through lead generation strategies.
• Improved trust and credibility, leading to better engagement and higher-quality leads.

Industry:

Consulting

Services/project scope:

• Thought leadership
• Lead Gen Consulting

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