Accelerating traffic by 150× and doubling conversion rates through targeted positioning and SEO
Industry:
Services/project scope:
• Positioning Accelerator
• Brand Identity Kit
• Website Copy & Design
• SEO Starter
• Social Media Growth Plan
Project brief:
Seed stage B2B platform; needed clearer story, investor credibility, and a pipeline of self qualified leads ahead of Series A.
Challenge:
Technical site copy and generic visuals failed to show why their solution saved downtime versus larger competitors.
Our approach:
• Positioning Accelerator – defined “zero downtime factories” value prop and niche buyer personas
• Brand Identity Kit – modern industrial palette, icon suite, investor deck styling
• Website Copy & Design – conversion focused pages with proof points and CTAs
• SEO Starter – high intent keywords & GEO-targeted blog content for “predictive maintenance SaaS” searches
• Social Media Growth Plan – 30 day social media content schedule for launch
Results:
• Organic traffic grew from 100 → 14,800 visits/month (150×) in 90 days
• Average demo to close rate doubled; sales cycle cut by 8 days
• Clear messaging helped secure early investor interest